Dana Scranton, Author at DanaScranton.com

January 14, 20160Comments

Integrated Headline Use in the Attention Economy

Integrated Headline Use in the Attention Economy You've got 5 seconds to engage, to get their attention, then they're gone and you'll never see them again! This is the harsh, cold

by Dana Scranton

Marketing 101, 201, & 301

Network Marketing Success Series

January 12, 20160Comments

Lead Lines are Important in the Attention Economy

Lead Lines are Important in the Attention Economy Lead lines are the most important part of your marketing message. If your audience doesn't get it in the first 10 seconds or

by Dana Scranton

Network Marketing Success Series

January 11, 20160Comments

Headline Mastery in the Attention Economy

Headline Mastery in the Attention Economy Do you understand how important headline mastery is in the age of the attention economy? Weak headlines can have a massive impact on your online marketing

by Dana Scranton

Network Marketing Success Series

January 4, 20160Comments

Entrepreneurship and the Lonely Sock Drawer

Entrepreneurship and the Lonely Sock Drawer Entrepreneurship and lonely socks have a certain kind of synergy. Have you ever sorted your cleaned laundry only to find that you are missing a sock?

by Dana Scranton

Network Marketing Success Series

December 16, 20150Comments

Thought Leader Questions and Answers

Thought Leader Questions and Answers In a prior article I explained why it is important to become a thought leader in your market space if you want to get a piece

by Dana Scranton

Network Marketing Success Series

December 14, 20150Comments

Thought Leadership in the Attention Economy

Thought Leadership in the Attention Economy Do you understand what thought leadership is, and how very important it is to your business success? Do you know what the attention economy is, and

by Dana Scranton

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