Why Network Marketing/MLM?

If you are thinking of getting into network marketing, or you’re already in the profession, you may ask: why is network marketing a profession you should consider?

I can give you three short answers the question  “Why Network Marketing?”

Fun

So, what is so fun about network marketing?  That question probably has as many answers as there are network marketing professionals, but here is a list of the answers that I find most prevalent:

• The joy of being part of the journey to success of your team members
• Being able to associate with positive, driven, optimistic, motivated, energetic, and downright fun people
• Watching people get amazing results from the products that are sold through the network
• Learning new skills and acquiring new knowledge
• Having the time to get involved in whatever floats your duck

Profit

In network marketing profit comes in many different forms.  While this can be said of many professions and businesses, it is particularly true of network marketing.  First, though, let’s take a look at a couple of definitions: “profit” and “compound profit” that you will hopefully find interesting and useful.

Profit: The net benefit of an investment of time, focus, effort, and/or money.

Compound Profit: The exponential growth of an asset through reinvestment of profits.

You see, profit is clearly more than monetary.  What you become in your journey in network marketing is a “profit” in that you become more than your investment in time, focus, effort, and money.  You become a person of value and power, and that has compounding effects as you extent your capabilities to different ventures, or expand the effectiveness of your organization as your leadership skills develop.

Here is a list of some of the “profits” that accrue to the network marketing professional:

• Personal growth: becoming a better, more valuable person for having stepped up and tackled an empowering and powerful vision
• Learning new skills that allow you to not only grow your business, but to extend those to other opportunities in business and life
• Creating a network of like-minded entrepreneurs that builds life-long friendships, business associations, and which creates a long term asset for future ventures
• Branching out into collateral ventures that were catalyzed from your involvement in network marketing
• Developing more contacts and reach into your community
• Improved confidence in all areas of your life
• Passive residual income, recognition, paid travel, cars, and a host of other potential bonuses

Notice that the “income” item is the last on the list.  This is not to say it is the least important, it is not. What I wanted to illustrate in this list is that money, although certainly a profit item, is but one of a list of other assets that will accrue to you from your investment of time, focus, effort, and money.

Lifestyle

If there is a word that would define the lifestyle in network marketing, it would be FREEDOM.  But wait, isn’t network marketing just another home-based business, and so doesn’t everyone in a home-based business have that same freedom?  And what about other entrepreneurs like real estate agents, insurance agents, and people who start up companies?  Don’t they have freedom, too?  Well, yes and no.

The nature of the network marketing business model is such that it rewards people for putting in time, effort, focus, and small amounts of money up front, and then building a massive organization on the back end.  You may hear people tell you that this is a business where in the beginning you don’t get paid much for what you do, but in the end you get paid a lot for what you did at the beginning and thereafter.  What that refers to is passive residual income.

Passive residual income is the key to lifestyle in network marketing.  That’s why you work hard to build your business, to become a person of value and influence.  That’s why having patience and perseverance is so important in network marketing.  Passive residual income allows you to have freedom, choice, and options in your life.

What is Passive Residual Income?

Passive residual income is a bonus or commission paid to you for produce volume that is generated in the organization that you built.  In most companies your are required to maintain some minimum involvement through autoship, participation, and so forth, but the income is so much greater than any autoship or participation that it is usually trivial.  As long as you meet the basic criteria, and the company is still in existence, you get paid this bonus – and that is passive because you really aren’t doing anything any longer to earn it.

But It’s Really More Than the Passive Residual Income

The passive residual income is certainly an enabler of lifestyle, but so too, is the very business model of network marketing.  In this business you can work when, where, and how you wish.  You can take advantage of your talents, skills, passions, and purpose in whatever combination or manner you choose.  You can run this business from anywhere in the world.  Your market place is the world, so you have what amounts to infinite possibilities.  That creates lifestyle because it give you control over your life and your time.

So There You Have It

So, you see, those three positive attributes of fun, profit, and lifestyle are compelling reasons to join the network marketing profession.  Network marketing is a business, so plan to work hard, but also plan to have fun doing it.

Is network marketing for everyone?  No, of course not.  In fact like so many professions, it’s not even right for some of the people who call it their profession.  If I had it to do all over again, I would still choose to get into the network marketing profession.  Those three attributes are very real, and a big part of why this is such a great profession.

So, I hope you have found this short article on network marketing beneficial.  If you did, please share, like, comment, and post.

Here’s to fun, profit, and lifestyle in your network marketing business!
All the best,

Dana